HR Session 2

Professional Reputation Development

1. Homework - read

• Employee Reviews Influence Reputation Management - article

2. Class Discussion

• How can HR professionals accomplish sharing the workplace and company's reputation.

• Your Employees -- Not Your CEO -- Have the Loudest and Most Trusted Voice of Company Reputation

3. Class Exercise

• Create an Issuu to use as a recruitment tool
• You can use your current company...or imagine one
• Express values + vision -authentically
• Use elements from the ORM article
• What type of content will you use to create trust + interest for your existing + potential employees
• How will you include CEO or senior management 'voices'.
• Please include a text link to resources that you want to share with potential employees.
• Samples - Future of Work - very visual
•                 EMC - without 'employee voices'
•                 Future Work Skills 2020
• Include a link to an enquiry form - Type Form or Google Form - in Drive

4. Embed your Issuu in your blog

5. Tweet your blog post - use #upaep-iemi