Session 1

Customer Decision Journey

1.  Homework - view the mobile mini-brief + answer the learning questions - Customer Decision Journey Quiz 




1. Homework - Read the article + use the interactive graphic
       Link to Think with Google - Customer Journey to Online Purchase

2. Class Discussion

•  Review Customer Path by industry + country
• What are the key differences, why?
• How is the customer decision journey different from 'sales funnel'?
• View exhibit 2      
• Multi-screen Consumer Behavior
• Screen at point of need - location
• Help content - to next point in decision process
• Moment of interest
• Content - snackable, more details, in-depth   

3. In Class Exercise

• Create a multi-screen 'mini-campaign' for the industry of your choice
• One example
• Use PPT or Google Slides in Drive to create your presentation
• Upload the presentation in Slideshare to publish online
• Your Cover page should include
• Your name
• UPAEP-IEMI Session 1 (linked to this class blog)
• June 15, 2015
• #upaep-iemi
• Embed the Slideshare in your blog - we will help you with embed

Link to Brand Universe Map

4. Presentations + Feedback

5. Tweet your blog post link - use #upaep-iemi

6. Tools - we will practice with today - 

              sign in with your Gmail address for this course

• Canva
• Picmonkey
• Pixlr