Customer Decision Journey
1. Homework - view the mobile mini-brief + answer the learning questions - Customer Decision Journey Quiz
1. Homework - Read the article + use the interactive graphic
Link to Think with Google - Customer Journey to Online Purchase
2. Class Discussion
- Review Customer Path by industry + country
- What are the key differences, why?
- How is the customer decision journey different from 'sales funnel'?
- Multi-screen Consumer Behavior
- Screen at point of need - location
- Help content - to next point in decision process
- Moment of interest
- Content - snackable, more details, in-depth
3. In Class Exercise
- Create a multi-screen 'mini-campaign' for the industry of your choice
- Use PPT or Google Slides in Drive to create your presentation
- Upload the presentation in Slideshare to publish online
- Your Cover page should include
- Your name
- UPAEP-IEMI Session 1 (linked to this class blog)
- June 15, 2015
- #upaep-iemi
- Embed the Slideshare in your blog - we will help you with embed
4. Presentations + Feedback
5. Tweet your blog post link - use #upaep-iemi
6. Tools - we will practice with today -
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I really enjoy the class, it´s amazing learn more things..THANK YOU
ReplyDeleteMerci Marissa, it is fun to work with such a motivated and creative group!!
ReplyDelete